Description

Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media.Social media analytics is the process of collecting data from social media networks and gaining insights in order to improve the performance of social media campaigns. Social media analytics tools perform these analysis with the use of technologies such as data mining, data analytics, and big data.descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.